Here at the NZBWN, we have been busy talking the steps towards formalising the structure of the network and evolving our Brand. In doing so we are discovering our unique DNA...

1. Taking a Journey with Anna 

One of our network members Anna Cowie of The Pixel Pusher Ltd, established her Brand DNA system to help companies create and evolve their brands.

“It’s about finding that nugget, that something unique that speaks to your audiences. To stand out from the chaos, you need to communicate a brand message in simple, clear elements.” By delving into your brand’s DNA, you reap a design blueprint to match the look and feel of your products to your brand’s attributes. You can then start to influence how your brand is perceived.

The Happiness Advantage: The Seven Principles that Fuel Success and Performance at Work by Shawn Achor

Every six weeks or so a group of like minded women from NZBWN get together to discuss a nominated business book in a relaxed, affable environment. The book club not only combines discussion, friendship building and a great kick start to a Sunday, but it's always held at a kiwi-centric location. On this particular wintry London day, the book club enjoyed the hospitality, chic industrial aesthetic and superbly moreish food and coffee offered by Ozone Cafe.

Witty, engaging and easy to follow, that's how I'd describe The Happiness Advantage. According to author Shawn Achor, many of us fall into the trap of thinking happiness only follows success - i.e. the harder we work, the happier and more fulfilled we will become. However, Achor's premise is that this idea is both archaic and outdated. In fact, Achor says happiness is actually a precursor to success, not a result, and the happier we are the more successful we are likely to become.

Alys is a Functional Fashion Fitness Blogger based in South West England.

Alys originates from Hamilton and arrived in the UK in 2008. Motivation is her passion! Her career began as a camerawoman working on TV commercials and films such as King Kong. Alys then utilised her skills behind the camera and studied at The London College of Fashion, before moving into garment technology for high street labels before setting up her Blog. Now through her blog, oncebyalys.com she hopes to inspire her followers to be active and look their best whatever their situation, budget and fitness level. Alys is Crossfit level one and Crossfit kids trained and has support from her personal trainer husband who also doubles as her photographer.