Pip Casey - Marketing and Branding

Posted in Our Board.

Joined the board: May 2020Pip Casey profile photo 2020

Role: Marketing and Branding Director  

Length of time with the network: 4 years

Pip is the Regional Manager, UK and Europe for Tourism New Zealand. She is an accomplished senior marketing, sales and strategy leader with 15 years global experience across Consumer Goods and Tourism industries, earned from working in UK, Europe, China and SE Asian markets. 

Having worked at Fonterra and Frucor Beverages in New Zealand, Pip has lead brands such as Anchor milk, Tip Top ice-cream and V energy drink. Pip is well versed in the B2B and B2C digital economy, social and programmatic media and performance marketing. 

As a proven change maker, Pip builds high performing teams and builds partnerships with trade and media to drive growth. With extensive brand marketing experience, Pip and her teams have been awarded multiple Gold EFFIEs, MW Masters and Cannes Lions.

Pip is a strong advocate of the NZBWN and its mission to empower women in business. It’s the Kiwi spirit that enables women to connect together, cross-pollinate ideas, and support each other for the benefit of all. On the Board, Pip’s focus will be to help shape the future direction of the network, together with leading the marketing and branding of the network.

Pip has been living in Balham in London for four years, together with her husband Ross and tabby cat Bento. She loves snow skiing, cycling, hiking and pretty much any sport. Growing up in Dunedin, and educated at Otago University, Pip is a proud South Islander. One of her favourite family holiday spots is the Abel Tasman National Park.