In her mid 20’s, Daniella did what so many of us curious Kiwis do - she packed up her life to move across the world. Armed with a two-year working visa, she headed off to London, with the desire to travel Europe and live in “one of the most exciting cities in the world”. Fast forward 11 years and Daniella is still proud to call London her “home away from home”.
Growing up, Daniella said she didn’t have a dream career. “I decided very last minute what University I wanted to attend and what to study,” she said. She was living in one of London’s Kiwi hotspots, Fulham, surrounded by a great network of friends and working for a magic circle law firm, when she decided to make a change. She stepped away from her job as a foreign qualified lawyer, for a new career path to work in digital marketing. It was these skills in law and marketing that Daniella eventually carried through into her very own business - Pēpi Collection.