Like so many of us, work changed a lot for Jessie Scoullar in 2020. After losing a few projects at the beginning of lockdown, she turned her talents towards helping others and got involved with Help Musicians UK, a charity that provides support for artists.
In a time when work is dwindling, she’s been flat out for the past few months. “I think I’ve worked with about 50 artists, helping them build a foundation to grow engagement with their fans,” Jessie said.
In her role as a mentor, Jessie helps newer artists and those less established online to find ways of expanding and creating special products and experiences for their fans. This is especially important now that touring and appearances have all been put on hold. As she says “Bands gotta make money.”
Starting out as an artist management assistant, Jessie worked with some of the biggest names in the New Zealand music scene. “My first experience with artists in NZ was with Bic Runga when she was recording her album, Birds,” she said. “I was just driving them around and getting them lunch,” she shrugs, but with names like Neil Finn, Anika Moa and Shayne Cartner it was a stellar start.
Jessie moved to London in 2007, following her two older sisters and a lot of friends all embarking on their OE. Once she arrived in London, Jessie began working for PRS for music where she stayed for two years before accepting voluntary redundancy.