A small group of us gathered once again on Zoom to discuss Seth Godin's new book The Practice.
Seth is well known for his marketing books and that audience love him. And it felt to us like this book was again aimed more at these sorts of people again. We as a group found the writing style quite hard to get into. Although we often pass comment on books that only tell stories, we felt like this book needed more stories to illustrate the points made within it!
The book was made up of 219 ideas to help people be more creative and while this felt like a slightly overwhelming list, we did still find some takeaways within the pages. It opened with the words ‘The magic of the creative process is that there is no magic’ . This book's premise was helping people get better at practising being creative as it's something we can all do.