Here at the NZBWN, we have been busy talking the steps towards formalising the structure of the network and evolving our Brand. In doing so we are discovering our unique DNA...
1. Taking a Journey with Anna
One of our network members Anna Cowie of The Pixel Pusher Ltd, established her Brand DNA system to help companies create and evolve their brands.
“It’s about finding that nugget, that something unique that speaks to your audiences. To stand out from the chaos, you need to communicate a brand message in simple, clear elements.” By delving into your brand’s DNA, you reap a design blueprint to match the look and feel of your products to your brand’s attributes. You can then start to influence how your brand is perceived.