Authors: Steve Martin, Noah Goldstein and Robert Gialdini
Reviewer: Kirsty Fiddes
The Blurb on the back of the book says it all ...
At some point today you will have to influence or persuade someone to do something – your boss, a colleague, a customer, your spouse or even your children. In The Small B!G, three heavyweights from the world of persuasion science and practice describe the small changes that make the biggest difference in influencing other’s behaviour.
From the little adjustments that make meetings more effective to the costless alteration that saved a government millions – the Small B!G will provide more than fifty small and immediately applicable changes that can mean the difference between failure and success when persuading others. It is an indispensable guide for anyone who wishes to change the behaviour of others effectively, efficiently and ethically.