Our Stories: Jackie Smith
Nearly 25 years ago Jackie and her husband David opened the first Caci beauty therapy clinic in New Zealand – now there are nearly 50 franchised clinics throughout the country. Last year the Smiths started their global expansion with three Skinsmiths clinics in London and, true to ambitious form, they plan to have 40 Skinsmiths clinics in the UK by early 2019.
“The aesthetic sector can be a real tangle for consumers,” says Jackie. “How to find ‘what is right for me’ in retail skin treatments and products is complicated and so some women opt out. We see an opportunity to provide simplicity.” The Smiths also know who their target customer is. “She is 42-years old with a partner and two kids as well as a full-time job. She has a lot of balls in the air but she also wants good skin.”
So where did it all start? Jackie is a Waikato girl born and bred and was part of the first intake of student nurses at what was then the Auckland Technical Institute. In the mid 80s Jackie and husband David decided it was time to try out the Northern hemisphere, specifically Jersey in the Channel Islands.